Elevating Leadership in the Digital Age: UBI’s new Master programmes

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The European Commission estimates that over 70% of businesses state that the lack of digital and technology management skills as an obstacle to investment and growth… consequently, 70% of new value created globally over the next 10 years will be based on digital and technology-based business models. In response to the dynamic landscape of the global business environment, UBI Business School is thrilled to announce the launch of its latest academic offerings:

  1. MSc in Management
  2. MSc in Management of Technology
  3. MSc in Management of Artificial Intelligence and Machine Learning

These innovative programmes are designed to equip future leaders with the skills and knowledge needed to navigate the complexities of the rapidly evolving technological landscape.

To inaugurate the launch of these programmes, students of the MSc programme will not only start the semester with an orientation day with meetings with industry experts on campus, but were also invited prior to enrolment to participate at an AI event co-organised with our corporate partner, BECI (Brussels Enterprises Commerce & Industry), where experts from Harvard Business School and Publicis Groupe shared their insights on the ways companies can integrate AI within its SME business model. 

This was a great opportunity to meet esteemed speakers and network with actors in Brussels’ entrepreneurial community, giving a taste of what our postgraduate programmes have to offer.

About the Speakers @Beci Brussels, 18 Jan 2024

Stefaan Van Waes

Harvard Business School Publishing

Boasting an extensive background spanning more than three decades in the education sector, Mr. Stefaan Van Waes has made substantial contributions through his expertise to esteemed institutions such as INSEAD, HP Enterprise, Pearson, and Harvard Business Publishing. Simultaneously, he is actively engaged in pursuing his DBA/PhD with a focus on the Social Sustainability of Mega Sport Events. Across his diverse roles, Mr. Van Waes has maintained a consistent fascination with the transformative impact of technology on the learning experience..

Jose Luis Ferrero

Publicis Groupe and lecturer at UBI Business School

Jose Luis Ferrero obtained his Master’s degree in Marketing and Sales Management from ESIC Business and Marketing School (Spain) and completed another Master’s in Digital Marketing at EUDE University (Spain). He specialises in Marketing, Digital Transformation, and eCommerce within multinational corporations. With over 20 years of professional experience, he has worked extensively in the B2C and B2B sectors of Consumer Electronics, Appliances, and Lighting industries, holding various roles in Sales, Marketing, and Business Development. Currently serving as the Managing Director of Publicis Commerce in Spain (a part of Publicis Groupe), he focuses on Marketing innovation, eCommerce, and Retail Media. In addition to his corporate role, he is also involved in academic responsibilities. Mr. Ferrero has previously held positions at Philips, Signify, and VassvdSHOP, undertaking international leadership assignments for the Iberia market. Furthermore, he has been a guest international speaker at various international events, including eDeal Summit (London), TeComm (Romania), DMA (Chicago), Guatemala Digital Business Summit (Guatemala City), and 2nd World eCommerce Event (Berlin).

Gaston Fornes

UBI Business School

After obtaining his PhD in Management from the University of Bath (UK), Gaston Fornes pursued post-doctoral studies at IE Business School (Spain) and holds the esteemed position of Principal Fellow of the Higher Education Academy. His professional journey commenced at Citibank, followed by the founding of a mid-sized company with operations spanning Chile and Argentina. Over the past two decades, Gaston has successfully blended academic and executive roles.

Throughout this period, he has demonstrated a significant professional engagement with China, earning recognition for his work with SMEs. The Ningxia Government honored him with the Liupan Mountain Friendship Award for his noteworthy “contribution to Ningxia’s economy and society.” His contributions were further acknowledged with the Foreign Expert Award from the Shanghai Government and the prestigious London School of Economics—Latin American Development Bank Fellowship. Gaston Fornes has garnered media attention, being featured in prominent outlets such as CGTN, Fortune, RFI, the BBC, TN, El Pais, and Cinco Dias.

Feliciana Monteiro

UBI Business School

Dr. Feliciana Monteiro earned her Ph.D. in Applied Economics from the University of Antwerp and achieved MSc degrees in Maritime Economics (with honors) and Transportation from the University of Antwerp and the University of Lisbon. With a background as an economist, Feliciana seamlessly integrates consulting and academic research in transport economics, strategy, and mobility. Her areas of expertise include project evaluation, cost-benefit analysis, competition, regulatory policies, governance, and market structure.

In her role as the Dean at UBI Business School (Luxembourg), Feliciana is responsible for overseeing the successful implementation of strategic plans and ensuring operational excellence. Her international experience spans roles at Portugal’s Foreign Trade and Investment Agency in Argentina, academic assistance at the University of Antwerp in Belgium, and directorship of a transport consultancy company in São Paulo, Brazil.

In Portugal, Feliciana served as an economist in the maritime regulatory agency and has been invited to lecture at the Technical University of Lisbon’s Master in Transports program. She is also the author of “Portos em Portugal,” a publication by Fundação Francisco Manuel dos Santos.


Networking and Drinks

Meet the speakers, BECI, UBI Business School, companies and professionals

As technology continues to redefine the business landscape, our commitment to providing innovative and relevant education remains steadfast. The launch of the 3 MSc programmes underscore our dedication to preparing future leaders who will not only adapt to technological changes but will also drive innovation and shape the future of business. We invite aspiring leaders to embark on this transformative journey with us and be at the forefront of technological leadership in the digital age.