SME Event @Beci 18/01/24: Evaluating Your AI Strategy

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Evaluating Your AI Strategy: Are You Making the Most of It?

Today’s companies, particularly Small and Medium Enterprises (SMEs), are increasingly recognising the transformative power of Artificial Intelligence (AI), which has evolved beyond mere process digitalisation and efficiency enhancement.

As AI becomes a pervasive and pivotal element across diverse industries, UBI Business School has partnered with BECI to bring SMEs, professionals and students, a series of sessions covering the ways companies can integrate AI within its business model. Our speakers includes not only the Deans of UBI Europe and UBI Luxembourg, but distinguished guests from both Harvard Business Publishing Education and Publicis Groupe

The event, followed by an evening of networking with impactful players from the Brussels ecosystem, serves as an opener for UBI’s MBA programme and aims to dissect the current state of AI in the business realm, explore its practical applications for business improvement, strengthen their competitive position and delve into the exciting prospects of future trends.

Join us in unraveling the intricacies of AI’s impact on business landscapes and charting a course towards innovation and sustainable growth.



What is AI and why it will change business? 

By Gaston Fornes

UBI Business School


Navigating AI: Ethics & Regulations for Sustainability 

By Feliciana Monteiro

UBI Business School

Is AI the end of higher education or an opportunity? 

By Stefaan Van Waes

Harvard Business School Publishing

AI & Retail Marketing

By Jose Luis Ferrero

Publicis Groupe


Networking and Drinks

Meet the speakers, BECI, UBI Business School, companies and professionals

Practical information

Date: 18 January 2024

Time: 18:00-21:30

Location: BECI, Av. Louise 500, 1050 Bruxelles, Belgium


  • Free for UBI Business School Members and Guests (NOTE: Registration required – if the registration has not been cancelled in writing 4 working days before the date of the session (or in the event of a “no-show”, a fee €50 will be charged).
  • Non-member: €150
  • Public Sector: €110