Dr Maria Altamira

Dr Maria Altamira

Dean of Postgraduate Programmes & International Development

Language

Spanish, English, French

bio

Dr. Maria Altamira, enhancing the BSc. Programme at UBI Business School, holds a PhD from Warwick Business School, UK, a Master in Marketing Management from ESIC Business & Marketing School, Spain, and a Bachelor’s Degree in Business Administration from Deusto University, Spain. She also holds a Senior Fellowship from the Higher Education Academy, UK

Language

Spanish, English, French

Contact

[email protected]

Professional Experience

Director of PGT Studies and International Development, UBI Business School

UBI Business School

Academic Quality and International Partnerships Director, UBI Business School, Belgium, Luxembourg and Shanghai.

Luxembourg and Shanghai.

MBA and Master en Dirección y Administración de Empresas Coordinator. ESIC Business and Marketing School, Madrid, Spain

Spain

China Center Director, previously China Center Manager, ESIC Business and Marketing School, Madrid, Spain

Madrid, Spain

Director of MSc Programme, UBI Business School

UBI Business School

Academic Quality Assurance Director, UBI Business School, Belgium, Luxembourg and Shanghai.

Luxembourg and Shanghai.

Accreditation Manager, ESIC Business and Marketing School, Madrid, Spain

Madrid, Spain

Selected Publications & Other Achievements

Fornes, G. & Altamira, M. 2023. Digitalization, Technology and Global Business. How technology is shaping value creation across borders. Cham: Palgrave Macmillan.

2023

Altamira, M. (2021). Developing online narrative interviews. A qualitative research study about Chinese managers’ understanding of the development of marketing strategies in Europe. SAGE Research Methods Cases Business & Management

2021

Fornes, G., Cardoza, G., & Altamira, M. 2016. Informal structures and practices in the national and international expansion of SMEs from emerging markets. Evidence from Brazil and China. Academy of Management annual conference. Anaheim.

2016

Altamira, M. 2013. The role of the domestic Chinese institutional framework in the definition of the value proposal of Chinese firms entering foreign markets. Paper presented at the Strategic Management Forum 2013 –The Internationalization Strategy of Chinese Firms, Shanghai.

2013

Altamira, M., & Fornes, G. 2013. China a la conquista internacional. Cinco Dias. 19/09/2013

2013

Chun-kwong Koo, T., Fornes, G., Illie, C., Cardoza, G., & Altamira, M. (2020). Female entrepreneurship in emerging economies: what do we need to know? The Hang Seng University of Hong Kong Business Review, 2(1&2).

2020

Altamira, M., G. Fornes, and A. Mendez. (2022). “Chinese Institutions and International Expansion within the BRI. Firm Capabilities of Chinese Companies in the European Union.”. Asia Pacific Business Review. 1-23. https://doi.org/10.1080/13602381.2022.2093520

2022

Fornes, G., Cardoza, G., & Altamira, M. (2021). Do informal business and political relations help SMEs from emerging markets in their national and international expansion? Evidence from Brazil and China. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-01-2020-0058

2021

Fornes, G., & Altamira, M. 2014. Setting the scene for the development of differentiation strategies in emerging markets. The case of Chinese MNCs in Latin America. In B. Christiansen (Ed.), Economic Growth and Technological Change in Latin America.

2014

Altamira, M. (2018). Understanding the definition and development of marketing capabilities in Chinese multinationals and the influence of institutional elements. A Narrative Inquiry strategy to study Chinese managers ́ experiences. SAGE Research Methods Cases Business & Management

2018

Language

bio

Language

Contact

Professional Experience

Director of PGT Studies and International Development, UBI Business School

Academic Quality and International Partnerships Director, UBI Business School, Belgium, Luxembourg and Shanghai.

MBA and Master en Dirección y Administración de Empresas Coordinator. ESIC Business and Marketing School, Madrid, Spain

China Center Director, previously China Center Manager, ESIC Business and Marketing School, Madrid, Spain

Director of MSc Programme, UBI Business School

Academic Quality Assurance Director, UBI Business School, Belgium, Luxembourg and Shanghai.

Accreditation Manager, ESIC Business and Marketing School, Madrid, Spain

Selected Publications & Other Achievements

Fornes, G. & Altamira, M. 2023. Digitalization, Technology and Global Business. How technology is shaping value creation across borders. Cham: Palgrave Macmillan.

Altamira, M. (2021). Developing online narrative interviews. A qualitative research study about Chinese managers’ understanding of the development of marketing strategies in Europe. SAGE Research Methods Cases Business & Management

Fornes, G., Cardoza, G., & Altamira, M. 2016. Informal structures and practices in the national and international expansion of SMEs from emerging markets. Evidence from Brazil and China. Academy of Management annual conference. Anaheim.

Altamira, M. 2013. The role of the domestic Chinese institutional framework in the definition of the value proposal of Chinese firms entering foreign markets. Paper presented at the Strategic Management Forum 2013 –The Internationalization Strategy of Chinese Firms, Shanghai.

Altamira, M., & Fornes, G. 2013. China a la conquista internacional. Cinco Dias. 19/09/2013

Chun-kwong Koo, T., Fornes, G., Illie, C., Cardoza, G., & Altamira, M. (2020). Female entrepreneurship in emerging economies: what do we need to know? The Hang Seng University of Hong Kong Business Review, 2(1&2).

Altamira, M., G. Fornes, and A. Mendez. (2022). “Chinese Institutions and International Expansion within the BRI. Firm Capabilities of Chinese Companies in the European Union.”. Asia Pacific Business Review. 1-23. https://doi.org/10.1080/13602381.2022.2093520

Fornes, G., Cardoza, G., & Altamira, M. (2021). Do informal business and political relations help SMEs from emerging markets in their national and international expansion? Evidence from Brazil and China. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-01-2020-0058

Fornes, G., & Altamira, M. 2014. Setting the scene for the development of differentiation strategies in emerging markets. The case of Chinese MNCs in Latin America. In B. Christiansen (Ed.), Economic Growth and Technological Change in Latin America.

Altamira, M. (2018). Understanding the definition and development of marketing capabilities in Chinese multinationals and the influence of institutional elements. A Narrative Inquiry strategy to study Chinese managers ́ experiences. SAGE Research Methods Cases Business & Management

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