A 5-month executive certificate that prepares professionals to master CRM strategy and cloud-based marketing technologies. The programme provides the strategic foundations and practical skills needed to drive customer-centric innovation, data-driven marketing and digital transformation. Participants learn how to design CRM frameworks, understand the evolving CRM ecosystem and work hands-on with Marketing Cloud platforms to optimise customer engagement and campaign performance. Ultimately, the programme empowers professionals to unlock customer value, strengthen loyalty and build competitive advantage in an increasingly digital marketplace. Besides, the programme awards 30 ECTS credits, making it easier for companies to access grants or benefit from tax deductions. Upon completion, participants can later continue their studies and progress towards a master’s degree.
5 Months
30 ECTS
September
April
English
Brussels (English)
HyFlex (English)
In today’s hyper-connected digital economy, mastering Customer Relationship Management (CRM) and Marketing Cloud technologies is essential for businesses aiming to build meaningful, data-driven relationships with their customers. This programme equips executives and marketing professionals with the expertise to design, deploy, and optimise cloud-based CRM strategies that enhance customer engagement, improve loyalty, and drive revenue growth. Whether you are transforming your company’s marketing capabilities or refreshing your own skills for a tech-driven marketplace, this certificate offers hands-on experience with leading platforms, cutting-edge marketing automation, and advanced data analytics.
Graduates of the Professional Postgraduate Certificate in CRM and Marketing Cloud develop strategic and practical capabilities that are essential across industries, in any organisation focused on customer engagement and digital transformation. Career opportunities span functions such as marketing, sales, customer experience, digital strategy, and CRM implementation. Potential career paths include
Our Professional Postgraduate Certificate is recommended for a wide range of professionals from marketing, sales, customer service, and related functions, across industries such as retail, finance, technology, healthcare, and consulting.
This programme goes beyond teaching CRM and Marketing Cloud tools; it integrates business strategy with advanced technological solutions, preparing professionals to lead digital transformation projects. Additionally, its content co-created with industry leaders ensures you gain skills aligned with the latest trends in automation, AI, and personalisation, boosting your profile towards strategic and high-responsibility roles.
2-stage curriculum designed to support foundational, specialised and customised learning.
Over four months, participants complete four modules (each 6 ECTS credits), covering both the business and technological facets of CRM and Marketing Cloud in business. Each module blends theory with practical application, ensuring concepts are linked to real executive decisions.
Establishes a foundation in modern Business Strategy, with emphasis on how digital disruption are reshaping competitive dynamics. Students will learn to align this digital and technological development with overall business goals, drive organisational change, and manage the ethical and governance considerations of deploying this technological change. This module reinforces critical thinking skills to tie this change to value creation and ROI.
In this module, students will develop a solid understanding of the foundations of CRM and its strategic application to sales and customer engagement. Through advanced analytics, automation, and personalised communication techniques, participants will explore how CRM drives customer retention and value creation.. Real-world case studies and hands-on projects prepare students to navigate today’s dynamic, data-driven marketplace with confidence.
This practice-oriented module equips forward-thinking professionals with the fundamentals of cloud-based marketing and automation tools. Students will learn how to integrate cloud solutions to streamline marketing processes, enhance team collaboration, and drive impactful, data-driven campaigns. Emphasis is placed on understanding customer needs, leveraging data for personalised engagement, and improving operational efficiency through scalable, cloud-enabled strategies.
This module will be dedicated to a structured Real-World project where students will have to critically apply the concepts of the programme to propose solutions to a real business problem. In this module, students will analyse specific and real business situations and propose and present potential solutions.
Theory meets practice through an applied project. Working one-to-one with an experienced Mentor, you will identify a real-world challenge in your business (or an industry case) and develop AI-driven and AI-powered solutions or strategies to address it.
In Stage 2, theory meets practice through an applied project. You will identify a real-world challenge in your business (or an industry case) and develop an AI-driven solution or strategy to address it. You’ll apply the concepts and tools learned in previous modules, from strategic planning to data analysis, culminating in a capstone presentation.
With the successful completion of this Professional Postgraduate Certificate, graduates will obtain the standard of skills required by Middlesex University London (UK) for a certificate in:
Postgraduate Certificate – Management (CRM and Marketing Cloud)
All Professional Post-Graduate Certificates are modeled on UBI Business School programmes that are validated by Middlesex University London, an institution with a distinguished heritage of excellence and innovation in higher education.
Middlesex University is one of the top 100 Young Universities in the World and top 10 transnational universities in the world. This is a programme developed, delivered, and assessed by UBI Business School, and quality assured to Middlesex University standards.
The Professional Postgraduate Certificates are structured as a coherent journey that builds strategic understanding and technical skills step by step. Over five months, participants complete five modules (each 6 ECTS credits), covering both the business and technological facets of AI in E-Commerce.
Check UBI Business School Policies here.
Applicants are invited to apply directly online (click here). Along with an application form, applicants need to submit:
Note: All students attending UBI programmes are expected to bring their personal laptops for all academic activities. Laptops should be capable of handling connections, especially run AI-related on-line applications.
Successful candidates receive a letter offering admission within 30 days of the personal interview.
UBI welcomes students from a wide range of backgrounds to maintain a diverse student body and promote a stimulating learning environment. Applicants are not discriminated against on the grounds of political views, race, ethnicity, nationality, gender, sexual orientation, religion, disability or age.
Rates for enrolment in Academic Year 2025-2026:
“I decided to expand my expertise beyond 20 years in the Medical Department and went into Artificial Intelligence, combining it with my medical and leadership background. Passion alone isn’t enough, so I went back to campus ….. Classes take place every other week, on Friday afternoons and Saturday mornings. It’s an intensive study and research programme that demands most of my free time, but my curiosity continues to keep me motivated.”
Filippo De Lorenzo
Medical Director Belgium and Luxembourg at Merck
Student of Professional Postgraduate Certificate in AI & Machine Learning at UBI
