Advance your professional capabilities with personalised support throughout your learning journey.
About this Programme
Why this Programme
Programme Overview
Career Outcomes
Admission Requirements
Fee and Scholarships
Locations & FAQs
In the rapidly evolving landscape of e-commerce and retail, artificial intelligence is transforming how organisations engage customers, optimise operations, and drive growth. As data volumes increase and competition intensifies, professionals who can translate AI capabilities into measurable commercial impact are increasingly in demand.
This Professional Postgraduate Certificate in Management of AI in E-Commerce and Retail Marketing is designed for professionals in retail, marketing, e-commerce and fast-moving consumer goods (FMCG) who want to lead this transformation. The programme develops both strategic understanding and practical skills to apply AI across customer analytics, personalisation, omnichannel strategies, supply chains and retail media.
Participants gain the ability to design and implement AI-driven initiatives that enhance performance, improve customer experience and create new sources of value in the digital and phygital commerce environment.
Develop the strategic mindset and practical skills to apply AI, data and digital tools to enhance customer engagement, optimise performance and deliver measurable business impact.
Co-developed with industry experts such as Publicis, the programme reflects real organisational needs by combining academic insight with hands-on applications in e-commerce, retail and marketing.
Progress to a full Master’s qualification by completing additional modules and a capstone project, strengthening your credentials and career prospects.
Build expertise in AI-driven marketing, customer experience and digital commerce to pursue roles in fast-growing, data-driven sectors.
Stay competitive in a rapidly evolving market through continuous upskilling and a future-ready mindset.
UBI’s HyFlex model delivers a five‑star learning experience that blends high‑quality asynchronous study with live sessions, real‑time feedback and the flexibility to learn online or on campus – mirroring the hybrid workplaces students will join. From the start, you will tackle actual projects and challenges, producing concrete results that develop professional discipline and a sense of responsibility. HyFlex is globally recognised for excellence, EOCCS certified and honoured by AMBA/BGA and QS, placing UBI among the world’s leading institutions for innovative hybrid and online learning. (Click here to Learn more)
UBI’s Enhanced AI Learning places artificial intelligence at the heart of the certification through a structured, professional and responsible approach that builds true industry‑level fluency. You’ll learn how GenAI works, how to use it safely and ethically, and how to apply it to real business challenges to create measurable value. Recognised with a Highly Commended distinction at the AMBA & BGA Excellence Awards 2026, this approach develops graduates who can deploy AI confidently, responsibly and effectively in high‑demand roles across technology‑driven organisations. (Click here to discover Alexandr.ia)
This programme is awarded by Middlesex University London (UK). Upon successful completion, participants are awarded a British certificate from Middlesex University, a globally recognised institution with a strong reputation for excellence and innovation in higher education. (Click here to learn more)
Develop the strategic mindset and practical skills to apply AI, data and digital tools to enhance customer engagement, optimise performance and deliver measurable business impact.
Co-developed with industry experts such as Publicis, the programme reflects real organisational needs by combining academic insight with hands-on applications in e-commerce, retail and marketing.
Progress to a full Master’s qualification by completing additional modules and a capstone project, strengthening your credentials and career prospects.
Build expertise in AI-driven marketing, customer experience and digital commerce to pursue roles in fast-growing, data-driven sectors.
Stay competitive in a rapidly evolving market through continuous upskilling and a future-ready mindset.
UBI’s HyFlex model delivers a five‑star learning experience that blends high‑quality asynchronous study with live sessions, real‑time feedback and the flexibility to learn online or on campus – mirroring the hybrid workplaces of the current era. From the start, you will tackle actual projects and challenges, producing concrete results that develop professional discipline and a sense of responsibility. HyFlex is globally recognised for excellence, EOCCS certified and honoured by AMBA/BGA and QS, placing UBI among the world’s leading institutions for innovative hybrid and online learning. (Click here to Learn more)
UBI’s Enhanced AI Learning places artificial intelligence at the heart of the certification through a structured, professional and responsible approach that builds true industry‑level fluency. You’ll learn how GenAI works, how to use it safely and ethically, and how to apply it to real business challenges to create measurable value. Recognised with a Highly Commended distinction at the AMBA & BGA Excellence Awards 2026, this approach develops graduates who can deploy AI confidently, responsibly and effectively in high‑demand roles across technology‑driven organisations. (Click here to discover Alexandr.ia)
This programme is awarded by Middlesex University London (UK). Upon successful completion, participants are awarded a British certificate from Middlesex University, a globally recognised institution with a strong reputation for excellence and innovation in higher education. (Click here to Learn More)
Middlesex University is ranked among the top 100 young universities worldwide and among the top 10 transnational universities globally (Times Higher Education), ensuring rigorous academic standards and international recognition.
Individuals seeking to build or strengthen capabilities in AI, digital marketing and e-commerce.
Professionals aiming to lead or contribute to AI-driven transformation in retail, marketing or digital commerce.
Individuals looking to adapt to digital commerce trends or leverage AI to scale business initiatives and create new opportunities.
The Professional Postgraduate Certificate in Management of AI in E-Commerce & Retail Marketing consists of a 5-month curriculum designed to support foundational, specialised and customised learning. Each module accounts for 6 ECTS:
* In the “Applied Research and Practical Application” module, students develop a 5000 word consultancy project in the area of the Postgraduate Certificate.
Understand how AI reshapes e-commerce business strategy, redefining competitive dynamics, organisational alignment, governance and value-creation logic across digital market ecosystems.
Understand how AI creates economic value across e-commerce operations — through personalisation engines, dynamic pricing strategies, logistics and fulfilment optimisation, and retail media ROI models.
Understand ethical, governance and sustainability considerations in AI commerce, including responsible data use, transparency, consumer trust and societal implications.
Master conceptual frameworks and professional language to interpret AI insights and communicate strategic outcomes with business, marketing and technology stakeholders.
Graduates develop a strong interdisciplinary skill set tailored to the evolving digital retail landscape, combining expertise in AI, data analytics and business strategy. This programme equips professionals to navigate the growing complexity of e-commerce and retail marketing, enabling them to drive innovation, enhance customer experiences and support data-driven decision-making.
As a result, graduates are well-positioned to pursue roles that integrate technology with commercial strategy. Potential career paths include:
Leads AI initiatives to enhance customer experience, optimise pricing and drive personalised marketing.
Applies AI and machine learning to analyse customer data, predict trends and optimise product strategies.
Implements AI-driven personalisation, chatbots and recommendation systems to improve customer engagement and loyalty.
Uses AI to forecast demand, manage inventory, and optimise logistics, boosting efficiency and reducing costs.
Develops and manages AI-powered products, aligning business objectives, customer needs and technical delivery.
Uses AI to automate and personalise campaigns, enhancing engagement, conversion and customer lifetime value.
Applicants to the Professional Postgraduate Certificate in Management of AI in E-Commerce & Retail Marketing can apply online through the UBI Business School platform. The process assesses each candidate’s academic background and motivation to ensure their readiness for a global, tech-driven learning environment.
You need to have completed your Bachelors Degree. Please attach a detailed transcript including a breakdown of subjects and grades (in English or French).
Valid passport copy and recent passport-sized ID photograph.
Usually through IELTS (6.0) or TOEFL iBT (overall 4; or 72 on the old scale) results
A personal 500-word letter on what draws you to this programme, your goals, and why UBI is the right place to pursue them.
Application Deadlines
Applications Deadlines do not apply to Professional Postgraduate Certificates. You can join anytime before the modules start in April and September.
Once the application is submitted, the admissions team reviews each file to assess eligibility and overall suitability. Selected candidates are invited to a 30-minute online interview with the Programme Director, typically conducted via Zoom, before receiving their final admission decision.
UBI Business School offers various entry scholarships and tuition support programmes for prospective and currently enrolled students. Please refer to the section below.
Note to candidates:
The €3,500 rate applies to all EEA/Non-EEA students enrolling in the Professional Postgraduate Certificate in Management of AI in E-Commerce & Retail Marketing.
Tuition fees are exclusive of personal equipment (e.g., computers), textbooks, accommodation, and travel or visa costs for international study trips.
For complete details please refer to “UBI’s Financial Terms & Conditions (2026-2027)” or contact our Admissions Team.
UBI Business School provides a range of scholarships and tuition support programs to make its education accessible for local and international students. Prospective students can apply for several entry scholarships, including:
This Professional Postgraduate Certificate comprises selected modules from UBI’s MSc programmes. Participants study alongside Master’s students and are assessed to the same academic standard. Upon successful completion, graduates are awarded the following certificate, issued by Middlesex University London (UK):
Postgraduate Certificate – Management (AI in E-Commerce and Retail Marketing)
The Professional Postgraduate Certificate in Management of AI in E-Commerce & Retail Marketing is available in two study modes: fully in-person at our Brussels campus, or fully online.
EU citizens may also opt for HyFlex – UBI’s hybrid model – which allows you to freely switch between attending on campus and joining online session by session.
Everything you need to know before applying — from entry requirements to visas.
Applicants need a completed Bachelor’s degree, with a detailed transcript showing subjects and grades (in English or French), a valid passport copy with a recent portrait photo, proof of English proficiency — usually IELTS (6.0) or TOEFL iBT (overall 4; or 72 on the old scale) results — and a motivation letter of around 500 words on how the certificate will contribute to your personal and professional growth. All certificates are taught entirely in English, so no knowledge of French is required. Applications are assessed on academic background and motivation, with an emphasis on your readiness for a global, technology-driven learning environment.
You apply online through the UBI Business School platform, free of charge. Once your complete file is received, the admissions team reviews your academic background and overall suitability. Selected candidates are invited to a 30-minute online interview with the Programme Director, typically held via Zoom, where your motivation and fit for the programme are discussed. Successful applicants generally receive their admission decision within 7 days of the admission interview. Application deadlines for the next intake are listed in the Admission Requirements section of this page.
There are two intakes each year, in April and September, so you can begin at the point that best suits your professional schedule. The certificate is an intensive five-month programme carrying 30 ECTS, structured around five modules of 6 ECTS each — a foundational Business Strategy module, three specialised modules in your chosen field, and a final Applied Research and Practical Application project completed fully online. The compact format is designed to deliver a focused, career-relevant qualification without requiring a long break from work.
You can choose the mode that fits your circumstances: fully in person at UBI’s Brussels campus, or fully online from anywhere in the world. EU citizens also have a third option — HyFlex, UBI’s hybrid model, which lets you switch freely between attending on campus and joining online, session by session. Whichever mode you choose, teaching combines high-quality asynchronous materials with live sessions and real-time feedback, so the experience remains interactive and personal. Please note that no student visa is issued for the certificates, so non-EEA applicants joining from outside Belgium study fully online — see the visa question below for details.
It is a focused, postgraduate-level qualification that develops specialist management capability in a single field over five months, rather than the breadth of a full Master’s degree. The format suits early to mid-career professionals building expertise in a fast-moving domain, managers and functional specialists leading projects in that field, and career changers or entrepreneurs pivoting towards new opportunities. Because study is compact and flexible, most participants continue working while they learn — making it a practical way to add a credible, specialised credential to your profile quickly.
Yes — each certificate is designed as a direct pathway to a Master’s. The modules you complete are drawn from UBI’s Master’s programmes and carry 24 ECTS at postgraduate level, so progressing to a full Master’s qualification means completing the remaining modules and the final capstone project rather than starting again. If you are considering this route, the admissions team can advise on how your certificate maps onto UBI’s Master programmes and what the onward study commitment would involve.
On successful completion you are awarded a Postgraduate Certificate issued by Middlesex University London — the exact award title is shown in the certificate section of this page. Each certificate is built from selected modules of UBI’s Master’s programmes: you study alongside MSc students and are assessed to the same academic standard, so the credential reflects genuine Master’s-level attainment in your specialisation. Middlesex University is ranked among the top 100 young universities worldwide and the top 10 transnational universities globally by Times Higher Education, and UBI’s certificates are the only professional postgraduate certificates in Belgium and Luxembourg offered in partnership with a British university.
Tuition is EUR 3,500 — a single fee covering the full five-month certificate, applicable to EEA and non-EEA participants alike. Fees do not include personal equipment such as laptops, textbooks, or travel costs. A range of entry scholarships and tuition support programmes is available, including merit-based, global inclusion, family-based, special group, refugee status and corporate scholarships. Details and eligibility criteria are available on the Scholarships & Financial Support page or from the admissions team.
Yes — the certificate is built for working professionals. The five-month format combines asynchronous study with live sessions, and the fully online and HyFlex modes let you fit learning around a full-time role rather than pausing your career. As a result, many participants apply what they learn directly at work as they go. And because the certificate can be completed entirely online, there is no need to relocate — or step away from your job — to take part.
No student visa is issued for the Professional Postgraduate Certificates. If you are a non-EEA national outside Belgium, you join the programme fully online — there is no visa process, and you can study from anywhere in the world. One dedicated route exists for the UBI community: non-EEA students completing their Bachelor’s or Master’s at UBI can extend their existing student visa by an additional six months to complete a certificate on campus in Brussels. EEA citizens — and international students whose current Belgian residence status allows them to study — can also attend on campus. The admissions team can confirm which route applies to you.
Hear from students and alumni across our campuses and online community.
I’m Medical Director for BeLux at Merck. After 20+ years in Medical Affairs, I chose to explore AI, leveraging my medical and leadership background. I stepped out of my comfort zone and returned to campus, completing UBI’s Postgraduate Certificate in Management of AI & Machine Learning at UBI Brussel school (in cooperation with Middlesex University London).
Intense, inspiring, highly recommended!
Postgraduate Certificate Alumni
