Publicis Groupe is a prominent global communications and marketing company headquartered in Paris, France. Established in 1926, it ranks among the world’s largest and most influential advertising and communications groups. Publicis provides a comprehensive range of services, including advertising, media planning and buying, digital marketing, public relations, and data analytics. The company is renowned for utilising advanced technology and insights to create innovative and effective marketing strategies for its clients.
Publicis Groupe’s mission is to drive business transformation for its clients by offering integrated solutions across creativity, technology, and data. It aims to help brands stay relevant in an ever-evolving digital landscape, ensuring they connect effectively with their audiences. By fostering a culture of creativity and collaboration, Publicis seeks to deliver sustainable growth for both its clients and its operations.
As the world’s second-largest advertising company at the forefront of developing advanced tools to revolutionise digital marketing, Publicis Commerce is our official “partner in AI and Retail Marketing”.
Through this partnership, UBI Business School stands out as the only business school in Europe with this exclusive access to Alexandria, a purpose-built platform designed to enhance the efficiency and impact of marketing campaigns, providing our students with a unique opportunity to gain hands-on experience with cutting-edge marketing technologies.
