Become a professional from day one, receiving personal full support all along your journey.
About this Programme
Why this Programme
Programme Overview
Career Outcomes
Admission Requirements
Fees and Scholarships
Locations & FAQs
In a digital economy shaped by constant connectivity and rising customer expectations, organisations must move beyond traditional marketing approaches to remain competitive. The global CRM market is projected to grow from US$73.4 billion in 2024 to US$163.16 billion by 2030, highlighting the importance of data-driven customer engagement. As businesses invest in personalisation, automation and cloud-based platforms, demand is rising for professionals who can translate customer data into strategic advantage. Graduates with expertise in CRM, marketing technology and data-driven decision-making are well-positioned to access high-demand roles and advance their careers across industries.
The programme prepares students to create value by designing and managing customer-centric business models supported by data and technology. Students develop the ability to structure CRM strategies, orchestrate personalised and automated campaigns and analyse customer data to inform decision-making. They are equipped to transform insights into actionable strategies, enhance customer engagement and loyalty and improve organisational performance in data-driven markets. Graduates are awarded a British degree reflecting internationally recognised standards.
A key differentiator is the programme’s applied and industry-relevant approach. It integrates strategic marketing, CRM and data-driven capabilities within a management-focused curriculum aligned with current business practices. It is also one of the few management programmes to teach Python as a core component, enabling students to connect customer insight with data-driven execution.
Students benefit from strong value for money through a programme that combines strategic marketing training with applied CRM, cloud-based marketing tools and data-driven capabilities. By working on real briefs, developing practical skills and earning an internationally recognised British degree, graduates are prepared for high-demand roles in digital marketing, CRM management, customer experience and data-centric business environments. This industry-aligned approach, supported by personalised career coaching and corporate engagement, equips them with job-ready competencies that open global career opportunities and deliver a compelling return on investment.
Graduates enter the market with a hybrid profile that is increasingly sought after: strategic marketers who can harness CRM platforms, customer data, AI tools and cloud technologies to drive measurable business impact. They are able to design customer-centric strategies, automate personalised journeys, interpret data insights and translate marketing technology into improved engagement, loyalty and revenue growth. Their ability to connect analytical thinking with practical execution enables organisations to accelerate digital transformation in customer experience, making them highly valuable contributors in today’s competitive, data-driven landscape.
Highly diverse faculty and student profiles with >40 nationalities represented in the programme.
Option to spend a semester abroad in a partner institution and/or participate in an optional International Business Trip (e.g. LSE, Babson College, Boston University).
UBI offers personalised support built to give you the skills and confidence you need from the beginning. Small class sizes, structured onboarding, dedicated mentors and continuous feedback ensure tailored academic guidance throughout your journey. You will follow an individualised learning path with one‑to‑one faculty mentoring and complete a capstone that delivers real social or economic impact. This is reinforced by integrated career and wellbeing coaching led by our Head of Careers, providing personalised guidance, CV and interview preparation, targeted networking opportunities and ongoing one‑to‑one support that builds confidence, resilience and professional readiness.
Academically rigorous and student-centred: Our HyFlex methodology blends asynchronous learning, live sessions and continuous faculty feedback alsoallowing you to study online or on campus in a flexible, virtual and collaborative environment.
Designed for real professional impact: EOCCS-certified and award-recognised, HyFlex places students in a professional rhythm from day one through project-based learning, real-world challenges and measurable outcomes that reflect modern hybrid workplaces. (Click here to Learn more).
UBI’s Enhanced AI Learning places artificial intelligence at the heart of the programme through a structured, professional and responsible approach that builds true industry‑level fluency. You’ll learn how GenAI works, how to use it safely and ethically, and how to apply it to real business and finance challenges to create measurable value. Recognised with a Highly Commended distinction at the AMBA & BGA Excellence Awards 2026, this approach develops graduates who can deploy AI confidently, responsibly and effectively in high‑demand roles across technology‑driven organisations. (Click here to discover Alexandria)
This programme is developed, delivered and assessed by UBI Business School and quality assured by Middlesex University (London, UK) — one of the top 100 Young Universities in the World and top 10 transnational universities globally (Times Higher Education). Graduates receive a British Master’s degree from an institution with a distinguished heritage of excellence and innovation in higher education. (Click Here to Learn More)
Students benefit from strong value for money through a programme that combines strategic marketing training with applied CRM, cloud-based marketing tools and data-driven capabilities. By working on real briefs, developing practical skills and earning an internationally recognised British degree, graduates are prepared for high-demand roles in digital marketing, CRM management, customer experience and data-centric business environments. This industry-aligned approach, supported by personalised career coaching and corporate engagement, equips them with job-ready competencies that open global career opportunities and deliver a compelling return on investment.
Graduates enter the market with a hybrid profile that is increasingly sought after: strategic marketers who can harness CRM platforms, customer data, AI tools and cloud technologies to drive measurable business impact. They are able to design customer-centric strategies, automate personalised journeys, interpret data insights and translate marketing technology into improved engagement, loyalty and revenue growth. Their ability to connect analytical thinking with practical execution enables organisations to accelerate digital transformation in customer experience, making them highly valuable contributors in today’s competitive, data-driven landscape.
Highly diverse faculty and student profiles with >40 nationalities represented in the programme.
Option to spend a semester abroad in a partner institution and/or participate in an optional International Business Trip (e.g. LSE, Babson College, Boston University).
UBI offers personalised support built to give you the skills and confidence you need from the beginning. Small class sizes, structured onboarding, dedicated mentors and continuous feedback ensure tailored academic guidance throughout your journey. You will follow an individualised learning path with one‑to‑one faculty mentoring and complete a capstone that delivers real social or economic impact. This is reinforced by integrated career and wellbeing coaching led by our Head of Careers, providing personalised guidance, CV and interview preparation, targeted networking opportunities and ongoing one‑to‑one support that builds confidence, resilience and professional readiness.
Academically rigorous and student-centred: Our HyFlex methodology blends asynchronous learning, live sessions and continuous faculty feedback alsoallowing you to study online or on campus in a flexible, virtual and collaborative environment.
Designed for real professional impact: EOCCS-certified and award-recognised, HyFlex places students in a professional rhythm from day one through project-based learning, real-world challenges and measurable outcomes that reflect modern hybrid workplaces. (Click here to Learn more).
UBI’s Enhanced AI Learning places artificial intelligence at the heart of the programme through a structured, professional and responsible approach that builds true industry‑level fluency. You’ll learn how GenAI works, how to use it safely and ethically, and how to apply it to real business and finance challenges to create measurable value. Recognised with a Highly Commended distinction at the AMBA & BGA Excellence Awards 2026, this approach develops graduates who can deploy AI confidently, responsibly and effectively in high‑demand roles across technology‑driven organisations. (Click here to discover Alexandria)
This programme is developed, delivered and assessed by UBI Business School and quality assured by Middlesex University (London, UK) — one of the top 100 Young Universities in the World and top 10 transnational universities globally (Times Higher Education). Graduates receive a British Master’s degree from an institution with a distinguished heritage of excellence and innovation in higher education. (Click Here to Learn More)
Recent graduates or early-career professionals aiming to build practical skills in CRM, cloud marketing and data-driven marketing to enter the job market.
Experienced professionals seeking to lead digital marketing initiatives, grow businesses or step into leadership positions in tech-focused industries.
Individuals aiming to apply CRM and digital marketing strategies to expand internationally, build sustainable models and compete globally.
A 3-Stage curriculum designed to support foundational, specialised and customised learning. Each module accounts for 6 ECTS except the IM (30 ECTS)
Leverage CRM and Marketing Cloud platforms to design customer-centric strategies that align marketing, sales and service functions around unified customer journeys in data-driven markets.
Use CRM data and Marketing Cloud analytics to prioritise high-impact actions that enhance customer satisfaction, improve campaign and segmentation performance and elevate overall organisational results.
Apply ethical judgement and sustainability principles to customer data governance, ensuring responsible CRM practices that respect privacy, meet regulatory expectations and strengthen long-term customer trust.
Communicate CRM strategies and insights clearly, translating complex data and marketing initiatives into actionable messages and visuals that align stakeholders across international and multicultural settings.
Graduates of this programme are prepared to pursue a wide range of career opportunities across digital marketing, CRM, and data-driven business environments:
Responsible for designing and managing customer relationship strategies using CRM platforms to improve loyalty and customer experience.
In charge of planning, executing and optimising digital campaigns including SEO, SEM, social media and content.
Identify new business opportunities, develop client relationships and expand market presence through strategic planning, market analysis and innovative growth initiatives.
Designing and managing marketing strategies on cloud platforms, integrating AI and automation for personalised campaigns.
Specialist in designing fully personalised, predictive customer experiences using real-time AI and multi-channel integration.
Expert in developing and overseeing responsible, sustainable and ethical digital strategies, ensuring technological innovation benefits society.
Applicants to the Master in Management of CRM and Marketing Cloud can apply online through the UBI Business School platform. The process assesses each candidate’s academic background and motivation to ensure their readiness for a global, tech-driven learning environment.
You need to have completed your Bachelors. Please attach a detailed transcript including a breakdown of subjects and grades (in English or French).
Valid passport copy and recent passport-sized ID photograph.
Usually through IELTS (6.0) or TOEFL iBT (overall 4; or 72 on the old scale) results
A personal 500-word letter on what draws you to this programme, your goals, and why UBI is the right place to pursue them.
Application Deadlines
Spring 2027
EEA and Online Students: 28th February, 2027
Non-EEA Students: 30th October, 2026
Autumn 2027
EEA and Online Students: 15th September, 2027
Non-EEA Students: 30th March, 2027
Early Bird Discounts (additional 5% fee reduction) available for all MSc and BSc programmes till 30th September, 2026
If you are an international student already residing in Belgium, you can follow the EEA application deadlines.
Once the application is submitted, the admissions team reviews each file to assess eligibility and overall suitability. Selected candidates are invited to a 30-minute online interview with the Programme Director, typically conducted via Zoom, before receiving their final admission decision.
UBI Business School offers various entry scholarships and tuition support programmes for prospective and currently enrolled students. Please refer to the section below.
Note to EEA/UK candidates:
Tuition fees are exclusive of personal equipment (e.g., computers), textbooks, accommodation, and travel or visa costs for international study trips. Tuition fee remains the same whether you finish the programme in one year or two.
For complete details please refer to “UBI’s Financial Terms & Conditions (2026-2027)” or contact our Admissions Team.
UBI Business School provides a range of scholarships and tuition support programmes to make its education accessible for local and international students. Prospective students can apply for several entry scholarships, including:
All UBI Business School programmes are validated by Middlesex University London, an institution with a distinguished heritage of excellence and innovation in higher education. It is one of the top 100 Young Universities in the World (Times Higher Education) and top 10 transnational universities (Times Higher Education) in the world.
This is a programme developed, delivered and assessed by UBI Business School, and quality assured by Middlesex University. With the successful completion of this masters programme, graduates will obtain a British degree issued by Middlesex University London (UK):
MSc Management (CRM and Marketing Cloud)
The Master in Management of CRM and Marketing Cloud is available in two study modes: fully in-person at our Brussels campus, or fully online.
EU citizens may also opt for HyFlex – UBI’s hybrid model – which allows you to freely switch between attending on campus and joining online session by session.
Everything you need to know before applying — from entry requirements to visas.
You need a completed Bachelor’s degree, supported by a detailed transcript with a breakdown of subjects and grades in English or French — your undergraduate degree does not need to be in business or management, as readiness is assessed through your academic record, motivation and interview. You’ll also submit a copy of a valid passport, a recent passport-sized photo, proof of English proficiency — usually IELTS (6.0) or TOEFL iBT (overall 4; or 72 on the old scale) results — and a personal statement of approximately 500 words analysing how the programme will contribute to your personal and professional growth. All programmes are taught entirely in English; no French is required to apply or study.
Applications are submitted online through the UBI Business School platform, free of charge. Once your complete file is received, the admissions team reviews your academic background and overall suitability. Selected candidates are invited to a 30-minute online interview with the Programme Director, typically conducted via Zoom, before receiving their final admission decision. Successful candidates receive a formal offer within 30 days of their interview — there is no entrance exam.
UBI offers two intakes each year: September (autumn) and March (spring). The Master carries 90 ECTS and is designed to be completed in one to two years, depending on the pace that fits your professional and personal circumstances — and tuition is the same whether you finish in one year or two. Application deadlines differ by profile: students who require a visa must apply several months before the intake to allow for visa processing, while EEA and online students have later deadlines. International students already residing in Belgium can follow the EEA deadlines. Current dates are published in the Application Deadlines section of this page.
All three are possible. The Master programmes are offered in two study modes — fully in-person at the Brussels campus, or fully online — and EU citizens may also opt for HyFlex, UBI’s award-winning hybrid model, which lets you freely switch between attending on campus and joining online, session by session. HyFlex is EOCCS certified and recognised by AMBA/BGA and QS among the world’s leading approaches to hybrid and online learning. Students who require a visa complete the programme in-person at the Brussels campus.
The programme is designed for working professionals as well as recent graduates. The HyFlex learning model blends high-quality asynchronous study with live sessions, so you can combine the Master with professional commitments, and the option to complete the programme over two years gives you further breathing room. The final six-month Integrative Management project is delivered fully online. Students studying in Brussels are also permitted to work up to 20 hours per week alongside their studies.
Graduates receive a British Master’s degree — an MSc Management award — issued by Middlesex University London, one of the top 100 Young Universities in the World and a top 10 transnational university globally (Times Higher Education). The programme is developed, delivered and assessed by UBI Business School and quality assured by Middlesex University. The exact award title for this programme, including its specialisation, is shown in the degree section of this page. The degree carries 90 ECTS in line with the European framework, supporting further study and employment internationally.
Integrative Management is the final stage of every UBI Master: a six-month, fully online project worth 30 ECTS that integrates everything you’ve learned in the taught modules into one substantial piece of work. You choose the format that best serves your goals — a research thesis, a consultancy or business plan project for an existing organisation, the Venture Creation Lab for launching a technology-driven business concept, an NGO development project, or a strategic plan combined with an internship or an international experience. Throughout, you follow an individualised path with one-to-one faculty mentoring, and the capstone is designed to deliver real social or economic impact.
Yes. You can choose the capstone route that combines a strategic plan with an internship or company project, applying your learning in a real professional environment. Internationally, you have the option to spend a semester abroad at one of UBI’s partner institutions or join the optional International Business Trip to destinations such as LSE, Babson College or Boston University. With more than 40 nationalities represented among students and faculty, the international experience is built into the programme itself.
Tuition is EUR 12,590 for EEA students and EUR 17,980 for non-EEA students — a single programme fee that covers the full Master, whether you complete it in one year or two. Fees for fully online study are country-dependent, and the EEA rate applies to all EEA students. Fees do not include personal equipment, textbooks, accommodation, or travel and visa costs for international study trips. UBI also offers a range of entry scholarships — merit-based, global inclusion, family-based, special group, refugee status and corporate — detailed in the Scholarships section of this page.
Students requiring a visa complete the programme at the Brussels campus. After receiving your admission offer, you make a first tuition payment (the first semester’s fees plus a EUR 350 administrative fee) before UBI issues the official documents needed for your visa application, including the registration letter and proof of subsistence via a blocked account. Tuition is fully refundable if your visa is rejected or you withdraw before the programme starts; the administrative fee is not. If you’d like to secure your place first and continue enrolment later, a EUR 1,000 down payment option is available. We recommend applying for a type D multiple-entry visa covering the full programme duration and starting the process early.
Hear from students and alumni across our campuses and online community.
My experience with UBI School was transformative. The curriculum was comprehensive, covering everything from foundational concepts to advanced applications in real-world scenarios. The hands-on projects were particularly valuable, allowing me to apply theoretical knowledge to practical tasks, which deepened my understanding. The instructors were knowledgeable and supportive, providing clear guidance and feedback. This course has not only enhanced my technical skills but also boosted my confidence in working with Al technologies. I highly recommend it to anyone looking to dive into the world of artificial intelligence!
MSc Alumni
I chose this programme because understanding AI wasn‘t enough for me: I wanted to understand its real weight in the business world. Over time, it challenged the way I think, pushing me to connect technology with strategy and decision-making. The value I obtained goes well beyond the technical – I have learned to translate complex innovation into something meaningful and actionable. I‘m leaving with a much stronger sense of direction and, more importantly, the confidence to navigate through the kind of change AI is bringing
A
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