Combining knowledge, technology, creativity, and marketing, Fresh Business takes a unique approach to serving the creation and development of innovative food businesses around the world. They help food companies develop their business model and plan the technology, as well as conceptualise, design, and develop innovative products. Their long-term approach to partnerships supports their future business development. Originating in Spain, Fresh Business has grown to include three offices worldwide in three main food hubs: Bilbao, London, and Lima.