Fornes, Gaston, & Altamira, Maria. (2023). Digitalization, Technology and Global Business: How Technology is Shaping Value Creation Across Borders: Palgrave.
This first book published by UBI’s research team is co-authored by Dr. Maria Altamira with Professor Gaston Fornes and published by Palgrave, a top academic publisher. It examines the significant changes that digitalization brings to global business operations and growth strategies. Focusing on technology’s pervasive role and the new directions of globalization, the book outlines four missions: analysing the impact of digitalization and technology, including Artificial Intelligence, on business theories; identifying growth opportunities through technology; exploring challenges and opportunities from digital models and Artificial Intelligence; and predicting future growth trends. It’s intended for academics, practitioners, and policymakers interested in digital business and innovation.
