UBI High School Case Competition

Overview of UBI Virtual Case Competition

UBI Case Competition, a virtual contest that will take place entirely online, is designed to encourage innovation and critical thinking by engaging students from high schools worldwide and providing them with the opportunity to step into the shoes of a CEO or consultant and help a real-world business tackle its challenges.

Target participants are high school students who:

The competition will be judged by an independent panel comprising

UBI facultyleading industry practitioners, investors and C-Suite executives from established companies.

Why participate?


1st Prize


50% scholarship for UBI BSc programmes, worth EUR16,200 per student

2nd Prize


30% scholarship for UBI BSc programmes, worth EUR9,720 per student

3rd Prize


30% scholarship for UBI BSc programmes, worth EUR9,720 per student

Flow of Competition

Preliminary Round

Teams will be sent a business case and will be given 7 days to solve the problem. The case usually describes an ethical dilemma in the business world whose resolution is unclear. Teams compete to create the best solution to solve the problem, taking ethical, economic, environmental, legal and other considerations into account. The work will be judged by a panel, and 16 teams will be notified for qualification into the next round.



1-day Business Essentials & Valuation Workshop

The shortlisted 8 teams will be invited to attend a 1-day workshop conducted by UBI which will equip them with practical hands-on knowledge on business building and valuation.



Semi-finals Knock-out round

The shortlisted 8 teams will be sent both the semi-finals and grand finals business cases and will be given 6 days to prepare the cases. All 8 teams will present their recommendations to a panel of judges at UBI who pose follow-up questions to test the teams’ logic. Judges are UBI faculty, leading industry practitioners, investors and C-Suite executives from established companies. They assign scores to each presentation and 4 teams will be qualified for the Grand finals.



Grand Finals

4 teams will present the case to the panel and a winning team will be chosen.

During the semi-finals and final rounds, participants will rely on information retrieved from publicly available information to develop their cases. Each team will be given 15 minutes of presentation time followed by 15 minutes of Q&A by the judging panel, presentation timings must be strictly adhered to.


Submission Guidelines

Judging Criteria

Important Dates

Registration Deadline

24th March, 2023

Preliminary Rounds

11th April, 2023;
Release of business cases

17th April, 2023
Submission of business plans

Release of 8 shortlisted team

20th April, 2023

1-Day Workshop

23rd April, 2023

Release of semi-finals
and final case

24th April, 2023

Semi-finals and
Grand Finals round

30th April, 2023

Registration (No Fee Required)

Deadline: 24th March, 2023

  1. Submit your team members’ full name, nationality, DOB and email to your teacher-in-charge
  2. Or fill in the registration form below.