Become a professional from day one, receiving personalised support throughout your learning journey.
About this Programme
Why this Programme
Programme Overview
Career Outcomes
Admission Requirements
Fees and Scholarships
Locations & FAQs
The way people shop has changed permanently. Digital platforms, physical stores and mobile experiences have converged into a single, complex commerce environment, and artificial intelligence is now the engine driving competitive advantage across all of them. The global AI in retail market is projected to grow from $11.6 billion in 2024 to over $40 billion by 2030, a compound annual growth rate of 23%, while the World Economic Forum’s Future of Jobs Report 2025 ranks AI and big data as the single fastest-growing skill set globally, with over 90% of employers across leading industries expecting demand for these capabilities to rise by 2030. Organisations across the commerce landscape urgently need professionals who can connect applied AI capability with commercial strategy and measurable growth outcomes.
This programme is one of the few business management degrees with an explicit, hands-on specialisation in AI applied to e-commerce and retail media. Students develop the capability to design intelligent personalisation strategies, build and optimise digital shelf performance, plan and run effective retail campaigns using AI and develop cloud-based omnichannel data solutions, all grounded in a strong business management foundation. Embedded AWS Academy cloud competencies and UBI’s AI-enhanced learning environment prepare graduates to use the platforms and tools driving today’s commerce.
This BSc prepares graduates to create measurable value from day one in an industry transformed by AI. As digital, physical and mobile shopping merge into a single commerce ecosystem, organisations urgently need professionals who can connect applied AI with commercial strategy and business‑model innovation. Through hands‑on practice in personalisation, retail media, digital shelf optimisation and omnichannel data solutions – grounded in strong business management foundations – students learn to design, test and improve business and customer‑value models in real market conditions. Graduates enter the workforce ready to drive growth, enhance performance and help companies compete in one of the world’s fastest‑expanding AI‑powered sectors.
This management-focused Bachelors programme trains adaptable professionals who understand how businesses generate and leverage value in AI-driven commerce. By combining broad business foundations in markets, consumer behaviour, digital strategy, finance, technology and management with applied learning in AI enabled e–commerce and retail operations, students learn to think cross-functionally, identify value creation opportunities and contribute to the design and improvement of business and customer value models in fast–moving digital environments.
As an AWS Academy member, UBI integrates industry-recognised cloud tools and optional certifications directly into the programme, giving you hands-on experience with the world’s leading computing platform. Through real-world AI and cloud projects, you develop job-ready technical and business skills that strengthen your professional profile, enhance employability, and convert data insights into tangible results.
UBI’s Enhanced AI Learning places artificial intelligence at the heart of the programme through a structured, professional and responsible approach that builds true industry level fluency. You will learn how GenAI works, how to use it safely and ethically, and how to apply it to real business and finance challenges to create measurable value. Recognised with a Highly Commended distinction at the AMBA & BGA Excellence Awards 2026, this approach develops graduates who can deploy AI confidently, responsibly and effectively in high–demand roles across technology–driven organisations. (Click here to discover Alexandria)
UBI’s HyFlex model delivers a five–star learning experience that blends high-quality asynchronous study with live sessions, real-time feedback, and the flexibility to learn online or on campus – mirroring the hybrid workplaces students will join. From day one, you work on real projects, real challenges and measurable deliverables that build professional discipline and accountability. HyFlex is globally recognised for excellence, EOCCS certified and honoured by AMBA/BGA and QS, placing UBI among the world’s leading institutions for innovative hybrid and online learning. (Learn more here)
UBI offers personalised support built to give you the skills and confidence you need from the beginning. Small class sizes, structured onboarding, dedicated mentors and continuous feedback ensure tailored academic guidance throughout your journey. You will follow an individualised learning path with one‑to‑one faculty mentoring and complete a capstone that delivers real social or economic impact – whether launching a venture, completing a consultancy project or contributing to NGO development. This is reinforced by integrated career and wellbeing coaching led by our Head of Careers, providing personalised guidance, CV and interview preparation, targeted networking opportunities and ongoing one‑to‑one support that builds confidence, resilience and professional readiness.
This programme is developed, delivered and assessed by UBI Business School and quality assured by Middlesex University (London, UK). Graduates receive a British degree from this university. Middlesex University is one of the top 100 Young Universities in the World (Times Higher Education) and one of the top 10 transnational universities (Times Higher Education) globally; an institution with a distinguished heritage of excellence and innovation in higher education. (Click Here to Learn More)
Highly diverse faculty and student profiles with >40 nationalities represented in the programme.
Option to spend a semester abroad in a partner institution and/or participate in an optional International Business Trip (e.g. LSE, Babson College, Boston University).
This BSc prepares graduates to create measurable value from day one in an industry transformed by AI. As digital, physical and mobile shopping merge into a single commerce ecosystem, organisations urgently need professionals who can connect applied AI with commercial strategy and business‑model innovation. Through hands‑on practice in personalisation, retail media, digital shelf optimisation and omnichannel data solutions – grounded in strong business management foundations – students learn to design, test and improve business and customer‑value models in real market conditions. Graduates enter the workforce ready to drive growth, enhance performance and help companies compete in one of the world’s fastest‑expanding AI‑powered sectors.
This management-focused Bachelors programme trains adaptable professionals who understand how businesses generate and leverage value in AI-driven commerce. By combining broad business foundations in markets, consumer behaviour, digital strategy, finance, technology and management with applied learning in AI enabled e–commerce and retail operations, students learn to think cross-functionally, identify value creation opportunities and contribute to the design and improvement of business and customer value models in fast–moving digital environments.
As an AWS Academy member, UBI integrates industry-recognised cloud tools and optional certifications directly into the programme, giving you hands-on experience with the world’s leading computing platform. Through real-world AI and cloud projects, you develop job-ready technical and business skills that strengthen your professional profile, enhance employability, and convert data insights into tangible results.
UBI’s Enhanced AI Learning places artificial intelligence at the heart of the programme through a structured, professional and responsible approach that builds true industry level fluency. You will learn how GenAI works, how to use it safely and ethically, and how to apply it to real business and finance challenges to create measurable value. Recognised with a Highly Commended distinction at the AMBA & BGA Excellence Awards 2026, this approach develops graduates who can deploy AI confidently, responsibly and effectively in high–demand roles across technology–driven organisations. (Click here to discover Alexandria)
UBI’s HyFlex model delivers a five–star learning experience that blends high- quality asynchronous study with live sessions, real-time feedback, and the flexibility to learn online or on campus – mirroring the hybrid workplaces students will join. From day one, you work on real projects, real challenges and measurable deliverables that build professional discipline and accountability. HyFlex is globally recognised for excellence, EOCCS certified and honoured by AMBA/BGA and QS, placing UBI among the world’s leading institutions for innovative hybrid and online learning. (Learn more here)
UBI offers personalised support built to give you the skills and confidence you need from the beginning. Small class sizes, structured onboarding, dedicated mentors and continuous feedback ensure tailored academic guidance throughout your journey. You will follow an individualised learning path with one‑to‑one faculty mentoring and complete a capstone that delivers real social or economic impact – whether launching a venture, completing a consultancy project or contributing to NGO development. This is reinforced by integrated career and wellbeing coaching led by our Head of Careers, providing personalised guidance, CV and interview preparation, targeted networking opportunities and ongoing one‑to‑one support that builds confidence, resilience and professional readiness.
This programme is developed, delivered and assessed by UBI Business School and quality assured by Middlesex University (London, UK). Graduates receive a British degree from this university. Middlesex University is one of the top 100 Young Universities in the World (Times Higher Education) and one of the top 10 transnational universities (Times Higher Education) globally; an institution with a distinguished heritage of excellence and innovation in higher education. (Click Here to Learn More)
Highly diverse faculty and student profiles with >40 nationalities represented in the programme.
Option to spend a semester abroad in a partner institution and/or participate in an optional International Business Trip (e.g. LSE, Babson College, Boston University).
You want to become a data-driven growth and personalisation specialist, turning business objectives into AI-powered strategies and delivering measurable success in digital and omnichannel settings.
You are drawn to the transformation of retail, from store operations to AI-driven demand forecasting, pricing, inventory management and clienteling, and you want to drive that transformation from the inside.
You aim to scale a local or regional digital business ethically using AI, creating inclusive growth, quality employment and access to cross-border markets.
A 3-year curriculum designed to support foundational, specialised and customised learning. Each module accounts for 6 ECTS.
Apply core AI and digital-business concepts to support e-commerce and retail marketing — analysing online markets, shopper behaviour, and platform dynamics to drive AI-enabled initiatives across digital and phygital retail.
Use AI tools, analytics, and operational insights to support marketing, retail media, and e-commerce — driving data-informed decisions that boost conversion, customer experience, and commercial outcomes.
Apply ethical principles and sustainability awareness to the use of AI and customer data in digital commerce. Understand the human, social and regulatory considerations that ensure fair, transparent and responsible AI-powered marketing practices.
Communicate insights, analyses, and project outcomes clearly in digital-first, international settings — using modern digital tools to collaborate with diverse teams and support accurate reporting, coordination, and stakeholder engagement.
Graduates are prepared to contribute to data-driven, globally connected and innovation-oriented organisations across industries in roles such as:
Activate and optimise campaigns across retailer advertising networks, building audiences and reporting on incrementality and return on ad spend at the point of sale.
Improve product discoverability and online sales by enhancing product content, on-site search, merchandising, pricing signals and buy-box health across digital retail platforms.
Turn traffic, merchandising and marketing data into actions that lift conversion and basket size — via A/B tests, dashboards and AI-enabled growth opportunities.
Design individualised customer journeys across web, app, email and retail media using predictive segments and AI-driven recommendations to increase average order value and customer lifetime value.
As AI agents increasingly manage bidding, pricing, inventory and content in real time, specialists will be needed to design, govern and optimise the strategic frameworks within which those agents operate across omnichannel retail environments.
Rising regulatory scrutiny of algorithmic pricing, personalisation bias, and data use will require professionals to audit AI-driven retail systems and ensure compliant, transparent, trustworthy practices.
Applicants to the Bachelor in Management of AI in E-Commerce and Retail Marketing can apply online through the UBI Business School platform. The process assesses each candidate’s academic background and motivation to ensure their readiness for a global, tech-driven learning environment.
With a minimum of 65% grades or above, with evidence of a background in Mathematics, including a detailed breakdown of subjects and grades (in English or French).
Valid passport copy and recent passport-sized ID photograph.
Usually through IELTS (6.0) or TOEFL iBT (overall 4; or 72 on the old scale) results.
A personal 500-word letter on what draws you to this programme, your goals, and why UBI and Belgium are the right place to pursue them.
Application Deadlines
Autumn 2026
EEA and Online Students: 15th September, 2026
Non-EEA Students: 15th July, 2026
Spring 2027
EEA and Online Students: 28th February, 2027
Non-EEA Students: 30th October, 2026
Early Bird Discounts (additional 5% fee reduction) available for all MSc and BSc programmes till 30th September, 2026
If you are an international student already residing in Belgium, you can follow the EEA application deadlines.
Once the application is submitted, the admissions team reviews each file to assess eligibility and overall suitability. Selected candidates are invited to a 30-minute online interview with the Programme Director, typically conducted via Zoom, before receiving their final admission decision.
UBI Business School offers various entry scholarships and tuition support programmes for prospective and currently enrolled students. Please refer to the section above.
Note to EEA/UK candidates: The €8,320 rate is unconditional for Year 1. To retain this rate in Years 2 and 3, students must maintain an overall academic average of 14/20. If this average is not met, the full rate of €11,890 will apply for the subsequent academic year.
The Bachelor’s programme is a three-year course of study. Please note that tuition fees are exclusive of personal equipment (e.g., computers), textbooks, accommodation, and travel or visa costs for international study trips. Luxembourg residents receiving AideFi support are ineligible for the reduced EEA rate. For complete details please refer to “UBI’s Financial Terms & Conditions (2025-2026).” оr contact our Admissions Team.
UBI Business School provides a range of scholarships and tuition support programs to make its education accessible for local and international students. Prospective students can apply for several entry scholarships, including:
All UBI Business School programmes are validated by Middlesex University London, an institution with a distinguished heritage of excellence and innovation in higher education. It is one of the top 100 Young Universities in the World (Times Higher Education) and top 10 transnational universities (Times Higher Education) in the world.
This is a programme developed, delivered and assessed by UBI Business School, and quality assured by Middlesex University. With the successful completion of the bachelor programme, graduates will obtain a British degree issued by Middlesex University London (UK):
BSc (Hons) Business Management of AI in E-Commerce and Retail Marketing
The Bachelor programmes are available in three study modes: fully in-person, fully online, or HyFlex — UBI’s hybrid model, available to EU citizens, which lets you freely switch between attending on campus and joining online session by session.
International students requiring a visa are admitted exclusively through the Brussels campus. Luxembourg students enrolled in the Bachelor should note that the final year of specialisation is delivered online, in hybrid format with Brussels.
Everything you need to know before applying — from entry requirements to visas.
You need a secondary school (high school) diploma with a minimum of 65% grades or above, and evidence of a background in Mathematics, supported by a detailed breakdown of subjects and grades in English or French. You’ll also submit a copy of a valid passport, a recent passport-sized photo, proof of English proficiency — usually IELTS (6.0) or TOEFL iBT (overall 4; or 72 on the old scale) results — and a personal statement of approximately 500 words analysing how the programme will contribute to your personal and professional growth. Applications are assessed holistically: your grades matter, but so do your motivation and fit with UBI’s international learning environment. UBI assesses the maths proficiency of incoming students, and those below the required standard are advised to complete a maths foundation programme before starting.
Applications are submitted online through the UBI Business School platform, free of charge. Once your complete file is received, the admissions team reviews your academic background and eligibility. Selected candidates are invited to a 30-minute interview with the Programme Director, typically conducted online via Zoom. Successful candidates receive a formal offer of admission within 30 days of their interview. There is no entrance exam — the interview and your application file together determine the outcome.
UBI offers two intakes each year: September (autumn) and March (spring), so you can begin at the point that best suits your plans. Application deadlines differ depending on your profile: students who require a visa must apply several months before the start of the intake to allow time for visa processing, while EEA and online students have later deadlines. International students already residing in Belgium can follow the EEA deadlines. The current deadlines for each intake are published in the Application Deadlines section of this page.
All three are possible. The Bachelor programmes are offered in three study modes: fully on campus (Brussels or Luxembourg), fully online, or HyFlex — UBI’s award-winning hybrid model, available to EU citizens, which lets you freely switch between attending on campus and joining online, session by session. International students who require a visa are admitted exclusively through the Brussels campus. Luxembourg-based students should note that the final year of specialisation is delivered online, in hybrid format with Brussels.
The programme is developed, delivered and assessed by UBI Business School and quality assured by Middlesex University London, and graduates receive a British degree issued by Middlesex University — one of the top 100 Young Universities in the World and a top 10 transnational university globally (Times Higher Education). The exact award title for this programme is shown in the degree section of this page. The degree carries 180 ECTS credits over three years, in line with the European framework, which supports applications for postgraduate study and employment internationally.
No. All Bachelor programmes are taught entirely in English, and no knowledge of French is required to apply or to study, whether in Brussels, Luxembourg or online. That said, the curriculum deliberately strengthens your international profile: you will study a foreign language at introductory level in Year 1 and intermediate level in Year 2 as part of your core modules.
Tuition is EUR 8,320 per academic year for EEA students and EUR 11,890 per academic year for non-EEA students; fees for fully online study are country-dependent. For EEA students, the reduced rate is unconditional in Year 1 and is retained in Years 2 and 3 by maintaining an overall academic average of 14/20. Fees do not include personal equipment, textbooks, accommodation, or travel and visa costs. UBI also offers a range of entry scholarships — merit-based, global inclusion, family-based, special group, refugee status and corporate — detailed in the Scholarships section of this page.
Students requiring a visa are admitted through the Brussels campus. After receiving your admission offer, you make a first tuition payment (the first semester’s fees plus a EUR 350 administrative fee) before UBI issues the official documents needed for your visa application, including the registration letter. Tuition is fully refundable if your visa is rejected or you withdraw before the programme starts; the administrative fee is not. We recommend applying for a type D multiple-entry visa covering the full programme duration, and starting the process as early as possible — it takes time. Our admissions team guides you through every step.
Yes, both. In Year 3, you can choose an optional professional internship — in Brussels, Luxembourg or abroad — in place of elective modules, turning your final year into direct work experience. You can also spend a semester on exchange at one of UBI’s partner institutions, or join the optional International Business Trip to destinations such as LSE, Babson College or Boston University. With more than 40 nationalities represented among students and faculty, the international experience starts in the classroom itself.
Transfer applications are considered on a case-by-case basis. If you have completed at least one semester at an accredited higher education institution and are in good academic standing, you may be eligible for advanced entry. Transfer applicants follow the same admissions process and submit the same documents as standard applicants, and recognition of prior learning and credit transfer is assessed by the admissions team in consultation with the Programme Director. Contact admissions with your transcripts for an initial assessment.
Hear from students and alumni across our campuses and online community.
The bachelor programme fully suits my career aspirations. I hold UBI in high regard for encouraging students to reach their full potential and become prominent leaders in the world of business.
BSc student | UBI Luxembourg
UBI Business School has played a key role in my entrepreneurial journey in Japan. Its effective teaching approach and comprehensive course materials have supported my professional development, providing me with the necessary skills to face the global challenges of entrepreneurship.
BSc Alumnus
My studies at UBI Business School gave me a broad and valuable perspective on International Business and Management. The integration of technology throughout the programme, combined with UBI’s open and collaborative environment, is what truly sets the institution apart from others.
BSc student | UBI Brussels
My Journey at UBI is not just about academic excellence; it also helps shape the way I think and how I tackle problems. I have developed a more analytical and strategic way of thinking and greater confidence in making decisions. Above all else, it is the unique combination of international experience and practical training that makes it stand out.
BSc student | UBI Brussels
