Companies choose to rebrand for a variety of reasons. It may be due to a change in management, a shift in public image, or forecasted international growth. While rebranding often includes all aspects of a company, an organisation sometimes changes only its motto or slogan. Whatever the reason or the extent of the rebranding, the…
Eric Strong is co-founder and president at 4Cast Services Inc. in Toronto, Canada, and has been an active member of the North American Technology Solutions and Services industry for more than 25 years. He has developed extensive partnerships delivering specific expertise and skills to solutions, for both business consulting and technology challenges for many years. Through 4Cast…
